Why We’ll Always Love Carpet in the Home

Image via Bremworth

There’s something undeniably comforting about carpet.

For many of us, some of our earliest memories are of stretching out on a soft bedroom floor, playing with toys or reading books. The feeling of warmth underfoot is more than just physical — it’s emotional. And at The Designory, we believe great design should always evoke that sense of ease, comfort, and memory.

When we’re designing homes, carpet is often a key ingredient, especially in spaces made for relaxation — bedrooms, upstairs retreats, quiet zones. While concrete, timber or stone might be practical choices in some parts of the home, carpet brings a softness and calm that’s hard to beat.

Why Choose Carpet?

Carpet is more than just a soft surface — it’s a smart design decision for so many reasons:

• Acoustic Benefits: Carpet naturally absorbs sound, making it a go-to for upstairs areas, bedrooms, and shared family spaces. It softens footsteps, reduces echoes, and creates a quieter, more tranquil home.

• Comfort + Warmth: There’s no denying the tactile luxury of carpet. Soft and springy underfoot, it provides a warm, welcoming foundation — perfect for spaces where you start and end the day.

• Style Versatility: Today’s carpets come in an array of beautiful finishes, colours, and textures. From plush loop piles to flatweaves and cut piles, it’s easy to find a carpet that complements your home’s style.

We’ve used wool carpet across many of our residential projects, from coastal holiday homes to family houses in the suburbs — and each time, the reaction is the same: instant comfort.

Wool vs Synthetic: What’s the Difference?

If you ask us, natural wool carpet is always worth the investment.

Wool is:

• Durable and long-lasting

• Naturally stain resistant

• Sustainable, biodegradable, and renewable

• Temperature regulating, helping your home stay cooler in summer and warmer in winter

• Naturally hypoallergenic and better for indoor air quality

Why Wool?

Wool just feels better underfoot. In past projects, we’ve used wool carpets from Bremworth for their beautiful colour ranges, luxurious textures, and low environmental impact.

While synthetic carpets can work well in high-traffic zones or budget builds, they can be more prone to tracking, odour retention, and generally don’t perform as well over time.

But What About Stains?

It’s the most common concern we hear — but the truth is, every flooring surface can stain, from polished concrete to timber and tile. The trick is in the maintenance and making smart choices upfront.

Wool carpet, for example, has a natural protective membrane that resists stains. It’s easy to blot and clean, especially when paired with a darker colour or patterned weave. If your household includes kids, pets or you entertain often, consider a more forgiving tone — and always choose a quality fibre.

Is Carpet OK for Allergy Sufferers?

Yes — and in many cases, it can actually help.

Carpet fibres trap dust and allergens, preventing them from recirculating through the air like they do on hard floors. A study from Airmid Healthgroup confirmed that well-maintained carpet improves indoor air quality by holding particles in place until they’re vacuumed.

Wool carpets go even further, acting as natural humidifiers by absorbing excess moisture in the air and releasing it when the environment becomes dry. This makes them ideal for humid climates, upstairs areas, and any home where indoor air quality is a priority.

Designing with Carpet in Mind

Carpet can play a beautiful and intentional role in your interior palette. We love layering it with:

• Tonal curtains and sheers

• Textural timber joinery

• Natural fibres like wool throws, rattan or leather

• Statement lighting to balance the softness below

Image via Bremworth

If you’re working on a new build or renovation, think about where you want softness, warmth and calm to be part of the daily experience. Carpet is especially impactful in bedrooms, stairs, upper-level living zones and reading nooks — places where hard floors can feel a little too… hard.

Final Thoughts

Design is as much about feeling as it is about function. And few things make a space feel more like home than carpet. Whether you’re building new, renovating or refreshing a single room — don’t overlook the power of this timeless flooring choice.